Projet Octika

Discover the Advantages of a Private Label Frames Offering in Your Store

Preconceived ideas can sometimes have a long-lasting impact. However, it is the right time to restore the image of private label frames, which have long suffered from its negative image. Today, distributors of optical and sunglasses offer frames that combine many qualities, of which the price is only one of the many aspects:

• private label frames collections are following current trends, because glasses have now become fashion accessories as much as vision corrective tools .
• strength, finishing, design and materials worthy of national brand frames.
• a wide variety of models , both in the opticals and solars fields, which can satisfy the tastes of all customers.
• Offering a good quality to price ratio allowing you to offer your customers prescription eyeglass frames and sunglasses accessible to all budgets.
• The Frames that can be offered to your customers as part of the 100% optical coverage health plan reform .

There is no shortage of reasons to market private label frames within your brand.

Get on Fashion with Private Label Frames

Private label frames now compete with national brand frames when it comes to style. Sunglasses wholesalers and optical frames follow the whims of fashion, and offer seasonal collections , in a wide variety of shapes, materials and colors that have nothing to envy to renowned designers. From now on, private label frames are the detail of choice that the customer matches with their outfits or their mood of the moment, and at a price more accessible than ever.

Diversify Your Offer by Offering Private Label Frames

Whether you are an independent optician or a franchisee, private label frames allow you to expand your optics offering without reducing your profitability. The best distributors of private label glasses today give you the possibility to expand your range of 1st and 2nd pair of frames , and to deliver on demand thanks to the logistic management: just in time, in order to avoid stocks and unsold products.

Offer the Second Pair to Your Customers Thanks to Private Label Frames

Offering 2nd pair glasses , optical or solar, to your customers for the purchase of the first pair has almost become the norm in the optical market . However, this can be a significant financial burden, especially when you cannot rely on a network or central purchasing body. Private label frames are a lower cost alternative that allows you to offer the 2nd pair when selling the 1st while maintaining excellent profit margins.

Increase Your Margins by Marketing Private Label Frames

Almost half of opticians in 2015 sold private label frames in order to improve their margins compared to the sale of national brand frames. This trend has only been confirmed since, since at the time, 25% of the opticians surveyed wanted to develop the offer of private label glasses within their brand. Today, the figures confirm it: to improve its margins, the optician has every interest in resorting to the sale of private label frames.

Choose the Quality for Your Private Label Frames

However, opticians must be careful not to devalue their brand by offering private label glasses that neglect quality and solidity under the pretext of low prices. Now, it is possible to find suppliers of private label optical frames and sunglasses that compete, in terms of materials, resistance and design, with the national brand glasses.

Offer Private Label Frames as Part of 100% Health Coverage

Since the 100% optical coverage health plan reform , opticians are subject to the obligation offering 17 different models available in at least two colors for adults, and 10 different models at least two colors for children. These frames must obviously comply with the current European standards, and be sold at a selling price less than or equal to 30€, this ceiling being set by law. This reform forces eyeglass retailers to find alternatives to nationally branded frames, the purchase price of which from eyeglass wholesalers cannot comply with this legal obligation.

Choose a Distributor of Optical and Solar Glasses That Accompany You with Their Services

The Fashion, the diversity of the offer, the improvement of the margins, the quality of the frames, the alternative to national brand glasses: these are all criteria that are pushing more and more opticians, both independent and franchisees, to opt for private label frames . However, this cannot be done at the expense of service. This is the reason why it is important to choose your private label eyewear supplier , to be able to assure fast deliveries, an efficient after-sales service during the life of the frame, and on the product return guarantees in the case of a problem.